Differences between Viewtracker and Analytics for Confluence

This is a direct feature comparison of bitvoodoo's app "Viewtracker - Analytics for Confluence" and Atlassian's "Analytics for Confluence" for Data Center & Cloud Premium/Enterprise (as of 2023).

📖 Read the full feature comparison on our blog

➡️ Read about feature differences between Viewtracker Data Center and Cloud in the documentation

Difference in availability:

bitvoodoo's Viewtracker is available for Cloud, Data Center and Server.
"Analytics for Confluence" is only available for Data Center and Cloud Premium & Enterprise.

Abbreviations:

VT: Viewtracker

CA: Confluence Analytics

DC: Data Center

Confluence Tracking

In Confluence, many metrics can be tracked. This table compares which specific features can be tracker by Viewtracker Cloud/Data Center and which by Confluence Analytics Cloud/Data Center.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Tracking of page, blog post, and attachment views
Tracking of content creations, edits and deletions
Tracking of Confluence searches
Tracking of mentions
Tracking of likes on content
Tracking of likes on comments
Tracking of visit sources
Tracking of Space Directory, Calendars, Team Pages, etc.
Tracking of 3rd-party apps (Scroll Viewport, Cosmos, Linchpin, Refined etc.)
Tracking of Confluence content viewed through Jira Service Management help desks (knowledge base)
Tracking of Confluence content viewed through the Mobile app

This table helps you find out which tools comply with your company's data privacy rules and guidelines.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Track views from Confluence users. For publicly available content: track views from anonymous visitors
Access control of reports
Limit access to Confluence user analytics data for specific user groups
Track Confluence interactions without exact user information (Anonymize tracked user data)
Track the number of views only (without user information or unique viewers count)
Exclude specific user groups or user from tracking
Exclude specific spaces from tracking
Set data retention period
Audit log for changes in data privacy & settings

Standard Reports and KPIs

Here is a comparison of Standard Reports offered by the respective apps and Confluence KPIs that can be tracked.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Popular Spaces
Popular Content			On space level only	On space level only
Most active readers/viewers
Most active contributors
Summary of most important metrics: all views, viewers, new content, edits etc.
Report on global level
Report on a space level
Report of individual content piece
Line chart with views, creations and edits
Line chart with viewers, contributors, comments and content versions
Line chart with engaged users, likes on content, likes on comments
List report of all spaces
List report of all contents
List report of all users
User audit
Actions (delete, archive, access page history etc. directly from the reports)

Filters in Reports

Filters help you to understand your data better. See which filters are offered in the respective app solution.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Filter by content type
Filter views by source (JSM, Confluence App, Scroll Viewport etc.)
Filter by CQL queries
Filter for Confluence users vs Anonymous users
Filter for space type (exclude personal spaces)
Filter to list only spaces/content with or without views, with or without edits, newly created etc.

Data export

The export of data can be very useful when you need to present insights about Confluence usage to management.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Export reports to Excel
Export reports to CSV
API

Data Import

Data import allows you to analyze views that happened before the app’s installation

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Import views by using Cloud Migration Assistant		n/a		n/a
Manual import of views (for on-premise to on-premise migration)

Attachments

Compare the app's capabilities regarding the tracking of attachments.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Report for attachment views
Report for attachment creations, edits and deletions
Report on a global level
Report on a space level
Report on a content level
Exclude file formats from tracking

Confluence Searches

Confluence Searches are a powerful Confluence feature. Knowing what users are searching for can help you choose titles that match their needs and ensure people find what they are looking for.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Report of all search terms, number of searches and searchers
Popular Searches
Click-through rate
Most-clicked content and spaces
Number of search results for each search term

Macros

With macros, you can showcase the data on the Confluence page or in the space you are working on.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Viewtracker Report Macro (display a specific page’s view count and viewer list)
Page Analytics Macro (display a specific page’s line chart graph)
Space Analytics Macro (display a specific space's line chart graph)

Options for Performance Improvements on-premise

These two features are pure Data Center features. They ensure that the performance of the on-premise Confluence instance is not put under too much strain.

Feature	Viewtracker		Confluence Analytics
	Cloud	Data Center	Cloud	Data Center
Report Caching
Batch insertion of tracked data into the database